Sydney Griffin Background

Background

R E S U M E Sydney J. Griffin

Experience makes the difference

Sydney is a seasoned marketing professional who is able to consult, manage and produce. She is a valuable asset because of her extensive experience in creative production and supervision, print production, trade show management and production, traffic management, corporate communications, account management and advertising. Her hands on experience with PC desktop publishing and photography gives her even more of an "edge". Her experience ranges from printing companies, as art director, advertising agencies as production manager and client side as communications manager and director of sales and advertising. In addition, she has a highly successful track record in national advertising, print production, corporate communications, sales force direction, procurement, direct mail campaigns, national trade show management and event planning.

Working in Development Communications at Franchise World Headquarters, LLC (SUBWAY World Headquarters), Sydney produces all marketing collateral for franchise sales throughout 100+ countries. The company has more than 41,000 franchises and is the number one franchise opportunity in world with more locations than any other quick serve restaurant. She designs, writes and produces collateral and ads for franchise sales. She is also responsible for the production and placement of all global franchise sales advertisements and collateral for non traditional franchises such as airports, colleges, hospitals, convenience stores, museums, amusement parks, etc. She teaches SUBWAY franchise marketing and advertising to the Development Agents from around the world. Sydney is responsible for the overall branding of franchise sales development.

The seven years spent as Communications Manager for DIANON Systems afforded her good solid and successful experience hiring, supervising and managing advertising agencies, photographers, film makers, trade show personnel and public relations firms. She has worked directly with public company CEO's as well as small business owners and is recognized for leadership and achieving successful results. Sydney is well versed in how to communicate with creative people and enjoys being the "communication bridge" for clients, production people and outside vendors. She is comfortable with vendor negotiation, press checks, printing specifications, proofing, editing and budgeting. Maintaining a "current" attitude while not afraid to think outside the box, if necessary, Sydney accomplishes projects ON TIME and ON TARGET by doing what she does best.

Sydney’s background includes:

Meeting deadlines, negotiating costs, determining and managing budgets for all aspects of marketing communications including printing, agency services, art, photography, trade shows and seminars

Solid verbal and written communication skills

Strong negotiating skills; persuasive, persistent and resolute

Take charge attitude to take jobs to completion

Ability to determine print specifications and the most cost-effective production methods for “on time on target” printed collateral and marketing pieces