Accomplishments

Sydney J. Griffin

• Designed and produced global brochures for SUBWAY Development, SUBWAY Real Estate,LLC and Franchise Brands
  

• Developed advertising curriculum for Franchise Development agents from around the world and taught marketing/advertising for franchise sales.
  

• Designed and produced advertising campaigns for non traditional franchise locations.
  

• Designed, wrote and produced non traditional marketing kits for use in selling to world-wide non traditional locations.
  

• Created Circle of Rising Stars program for Development agents around the world, with "Back to Basics" guidance and mentoring for advertising and marketing to their various countries.
  

• Responsible for branding global franchise sales development which included brochures in several languages, advertisements and out of the box marketing concepts.
  

• Purchased printing and related services. Negotiated pricing, and successfully lowered corporate costs by more than 40% from previous years.
  

• Increased travel agency income from marketing endeavors by over $250,000 in one year.
  

• Produced and maintained data bases for direct mail and e-mail marketing.
  

• Designed and wrote consumer travel guides, advertisements, group travel promotional publications
  

• Designed and supervised implementation of new web sites for two businesses.
  

• Wrote and edited capabilities brochures, sell sheets and web site copy for communications business.
  

• Managed web site sales leads and distributed to sales agents.
  

• Conceptualized and implemented successful and award winning direct mail campaigns with up to 34% response rate.
  

• Produced and directed media productions for patient education, sales support and interdepartmental training and education.
  

• Purchased advertising in national media and tracked response for ROI validation.
  

• Managed and directed company participation in national trade shows. This included booking and choosing space at the shows as well as scheduling and directing of booth personnel. Designed and produced 20x60 island display and saved 50% of previous costs for duplicate in-line displays. Negotiated travel/hotel accommodations with housing bureaus for company participation. Organized and directed dinners and presentations with clients.
  

• Produced and implemented annual awards presentation ceremonies for 400+  people.
  

• Organized annual interdepartmental exhibit for intra-company education.
  

• Educated and directed product managers to achieve optimum and cost effective results with advertising and communications.
  

• Established annual marketing budgets for up to $2.2 million.
  

• Hired and directed printers, advertising agencies, public relations companies, photographers, artists, editors, specialty promotion companies, and multi-media producers.